GTA “Wouldn’t Really Have Worked” in London Because It’s “So Much About America,” Says Dan Houser

GTA “Wouldn’t Really Have Worked” in London Because It’s “So Much About America,” Says Dan Houser

Speaking on the Lex Fridman Podcast (via GamesRadar), Rockstar co-founder and longtime Grand Theft Auto lead writer Dan Houser explained why the series has rarely left the United States. Reflecting on 1999’s GTA: London mission pack, Houser said, “We made a little thing in London 26 years ago… That was pretty cute and fun.” However, the team “always decided there was so much Americana inherent in the IP, it would be really hard to make it work in London or anywhere else.”

He added, “You needed guns, you needed these larger-than-life characters.”

Houser framed Grand Theft Auto’s identity as a commentary on American life – politics, media, consumerism, crime, mythmaking, and suggested that transplanting that tone wholesale to other countries would change the series at a fundamental level. “It just felt like the game was so much about America, possibly from an outsider’s perspective…It wouldn’t really have worked in the same way elsewhere.”

The comments also help explain why GTA’s rare detour to the UK remained a one-off. While Rockstar’s cities have long been fictionalized riffs on New York and Los Angeles, the studio has kept its creative focus on the uniquely American mix that fuels the series’ commentary and outlandish characters.

Bottom line: Houser’s observation underscores how deeply Grand Theft Auto is woven into the fabric of American identity. The series doesn’t just use America as a backdrop; it thrives on its depiction. Relocating the game outside the U.S. would mean dismantling that framework and rebuilding it for a culture with different social tensions, institutions, and myths.

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