Microsoft Gaming CEO Phil Spencer has said the company’s current use of AI is chiefly for security and Xbox Live moderation, and there is no mandate for it to be used in the creative process. He separately highlighted the brand’s improved reach in the historically challenging Japanese market.
This is an interesting perspective from Phil Spencer. It’s great to hear that Xbox is focusing on growth in Japan while also being mindful of how AI is integrated into their creative processes. Looking forward to seeing how this approach evolves!
I agree, it’s refreshing to see Xbox prioritizing creative freedom while still exploring AI’s potential in security. It will be interesting to see how their growth in Japan influences future game development strategies, especially considering the unique gaming culture there.