EA Is Diving Headfirst Into Generative AI With New Partnership

EA Is Diving Headfirst Into Generative AI With New Partnership

“Together, we’re opening new creative frontiers”.

Electronic Arts (EA) has already caused some controversy in recent weeks when it announced it had been acquired by the PIF (Saudi Arabia’s Public Investment Fund), Silver Lake, and Affinity Partners for a cool $55 billion.

Now, the company is back at it again. In a new announcement, Stability AI (of which acclaimed movie creator James Cameron is part of its board of directors) has confirmed that it has entered into a new partnership with EA to “co-develop transformative generative AI models, tools, and workflows that empower EA’s artists, designers, and developers to reimagine how games are made”.

Read the full article on nintendolife.com

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