The ROG Xbox Ally is here, and while itβs not exactly a true Xbox β itβs made by Asus, not Microsoft β its marks a big moment: the entry of one of the game industryβs biggest players into the handheld market. This is a space which, not long ago, had been totally ceded to Nintendo. But now there is competition in the form of the upstart, if still relatively niche, PC handheld market. This market is led, and was created, by another massive player: Valve, with its Steam Deck. Meanwhile, Nintendo looks to consolidate its position and ensure its hegemony with the recently released Switch 2.
