As part of its plans to restructure the company, Ubisoft has established Creative Houses to focus on developing games across a wide variety of IP and genres. What does this mean in practise? In a new interview, Ubisoft CEO Yves Guillemot explained how each Creative House isn’t just a hub for video game development, but will also operate “like dedicated business units” that will be held accountable for performance and the development of new games.
“Each Creative House will have full responsibility for its brands’ development and its profit and loss (P&L), including the development of new IP,” Guillemot said to Variety. Guillemot added that this new model will provide focused innovation for both existing brands and new IP. “We already have several new IPs in progress and look forward to sharing more soon,” Guillemot said.
While Vantage Studios already has its own structure, legal framework, and governance as a subsidiary of Ubisoft, the “appropriate model” for the other Creative Houses is still being finalized. Ideally, this will enable each of the units to find the “right balance” between autonomy, accountability, and strategic alignment.
