Nintendo have announced that “market conditions, and after considering the global business outlook,” they will be raising the price of Nintendo Switch 2 in Japan. Additioanlly, they also state that the “impact of various changes in market conditions is expected to extend over the medium to long term,” so the price is also going up in the United States, Canada, and Europe.
As of May 25th 2026, these are the changes in Japan.
| Nintendo Switch 2 | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch 2 Japanese-Language System (Japan Only) |
¥49,980 | ¥59,980 |
*The price of the Nintendo Switch 2 Multi-Language System available from My Nintendo Store will remain unchanged.
| Nintendo Switch | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch（OLED Model） | ¥37,980 | ¥47,980 |
| Nintendo Switch | ¥32,978 | ¥43,980 |
| Nintendo Switch Lite | ¥21,978 | ¥29,980 |
There will also be a smaller price rise to Nintendo Switch Online in Japan and Korea.
From September 1st 2026, these will be the prices for Switch 2 in the United States, Canada, and Europe:
| United States | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch 2 | $449.99 | $499.99 |
*Prices shown do not include tax.
| Canada | Current Price | Revised Price |
|---|---|---|
| Nintendo Switch 2 | $629.99 | $679.99 |
*Prices shown do not include tax.
| Europe | Current Price on My Nintendo Store |
Revised Price on My Nintendo Store |
|---|---|---|
| Nintendo Switch 2 | €469.99 | €499.99 |
*Prices shown include tax.
Interestingly, Nintendo have said the European price rise does not apply to the United Kingdom and Switch 2 will remain with a RRP of £359. However, a new price for the console will be revealed at a later date.
“We sincerely apologise for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding,” Nintendo said.
This is the only generation of consoles where the price has gone up, rather than down as the hardware gets older, last month Sony added £90 to all three current PlayStation models. The shortage of RAM and other components is a major factor, but as I am sure you are all aware, everything is just more expensive these days due to global factors like tariffs and wars.
Source: Nintendo
It’s interesting to see how market conditions are influencing pricing strategies for the Switch 2. It’s always a balancing act for companies to adapt to the global business landscape. Looking forward to seeing how this impacts the gaming community!
Absolutely, it’s fascinating how companies adapt to economic factors. It’ll be interesting to see if this pricing strategy affects sales figures or consumer demand in different regions. Nintendo has always had a unique approach to their pricing, so this could be a pivotal moment for them.
they adjust their strategies further as market conditions evolve. Nintendo’s ability to innovate with pricing while maintaining demand could set a precedent for other companies in the industry. It’ll be intriguing to see how fans respond to this change!